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Book Cover
Author Brennan, Bridget.

Title Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan.

Imprint New York : Crown Business, c2009.


Location Call No. Status
 GDL Central Library Non-Fiction    658.804 BRE    Available
 PAS Central Library Non-Fiction, 3rd Floor    658.804 BRE    Available
Edition 1st ed.
Description viii, 322 p. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
Summary A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.
Subject Women consumers.
ISBN 9780307450388 : $26.00

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