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Book Cover
Author King, Mike.

Title Music marketing : press, promotion, distribution, and retail / Mike King ; edited by Jonathan Feist.

Imprint Boston, Mass. : Berklee Press ; Enfield : Publishers Group UK [distributor], c2009.


Location Call No. Status
 GDL Brand Library Non-Fiction    780.68 KIN    Available
 PAS Central Library Non-Fiction, 1st Floor    780.688 KIN    DUE 10-19-20
Description viii, 211 p. : ill. ; 23 cm.
Note Includes index.
Contents Setting the stage, merchandising, digital and physical retail and distribution, and online marketing. Creating a marketing plan that works ; Making money through merchandise sales ; How to sell your music online : digital retailers and distributors ; Traditional brick-and-mortar distributors ; Marketing to traditional retail ; Online, mobile, and video marketing -- Advertising considerations, marketing to press and radio, and making the most of your national tour. Advertising ; Publicity ; Radio promotion ; Making the most of a tour -- Putting it all together. Timing is everything!
Subject Popular music -- Writing and publishing.
Music trade -- Vocational guidance.
Sound recordings -- Marketing.
Added Author Feist, Jonathan.
ISBN 9780876390986 (pbk.)
087639098X (pbk.)

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