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Book Cover
Author Ries, Eric, 1978-

Title The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries.

Imprint New York : Crown Business, ©2011.


Location Call No. Status
 GDL Central Library Non-Fiction    658.11 RIE    DUE 10-10-22
Edition 1st ed.
Description 320 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Summary "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.
Bibliography Includes bibliographical references and index.
Contents Part I. Vision : Start -- Define -- Learn -- Experiment -- Part II. Steer : Leap -- Test -- Measure -- Pivot (or persevere) -- Part III. Accelerate : Batch -- Grow -- Adapt -- Innovate -- Epilogue : Waste not -- Join the movement.
Subject New business enterprises.
Consumers' preferences.
Organizational effectiveness.
Added Title How today's entrepreneurs use continuous innovation to create radically successful businesses
ISBN 9780307887894

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