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Book Cover
Book
Author Bradach, Jeffrey L.

Title Franchise organizations / Jeffrey L. Bradach.

Imprint Boston, Mass. : Harvard Business School Press, c1998.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    647.9506 BRA    Available
Description viii, 237 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. 219-227) and index.
Contents The management challenges facing restaurant chains -- Building blocks of chain organizations: company and franchise arrangements -- Unit growth -- Uniformity -- Local responsivesness -- Systemwide adaption.
Subject Chain restaurants -- Management.
Franchises (Retail trade) -- Management.
ISBN 087584832X (alk. paper) : $29.95

 
    
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