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Author Alexander, G. Douglass, 1946-

Title Essential principles for fundraising success : an answer manual for the everyday challenges of raising money / G. Douglass Alexander, Kristina J. Carlson.

Imprint San Francisco : Jossey-Bass, c2005.


Location Call No. Status
 PAS La Pintoresca Branch Nonprofit Resource Center    R 658.15224 ALE    Available
Edition 1st ed.
Description xi, 190 p. ; 24 cm.
Bibliography Includes bibliographical references (page 183) and index.
Contents Purpose and observations -- Principles of fundraising -- Essential fundraising tools -- The board: where fundraising begins -- Research: working smarter -- Annual campaigns: the basis for the future -- Direct mail: how to build your donor base -- Special events: making friends, raising funds, and having fun -- Major gifts: getting to the big gifts -- Capital campaigns: building success -- Planned giving: you can do it -- Foundation grant writing -- Are corporate dollars for you? -- Technology: embrace it -- Stewardship: saying thanks pays dividends -- Putting it all together.
Summary "Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina J. Carlson - the founders of the successful Internet-based fundraising consulting firm - offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations.
Subject Fund raising -- Handbooks, manuals, etc.
Nonprofit organizations -- Finance -- Handbooks, manuals, etc.
Proposal writing for grants -- United States -- Handbooks, manuals, etc.
Fund raising -- Computer programs -- Handbooks, manuals, etc.
Added Author Carlson, Kristina J., 1964-
ISBN 0787975842 (alk. paper)
9780787975845 (alk. paper)

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