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Book Cover
Author Walker, Rob, 1968-

Title Buying in : the secret dialogue between what we buy and who we are / Rob Walker.

Imprint New York : Random House, c2008.


Location Call No. Status
 GDL Central Library Non-Fiction    658.827 WAL    Available
 PAS Central Library Non-Fiction, 3rd Floor    658.827 WAL    Available
Edition 1st ed.
Description xxi, 291 p. ; 25 cm.
Bibliography Includes bibliographical references (p. [265]-274) and index.
Contents The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What's the matter with Wal-Mart shoppers? -- Beyond the thing itself.
Subject Branding (Marketing) -- United States.
Brand name products -- United States.
ISBN 9781400063918 (alk. paper)
1400063914 (alk. paper)

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