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Book Cover
Author Pradeep, A. K., 1963-

Title The buying brain : secrets for selling to the subconscious mind / A.K. Pradeep.

Imprint Hoboken, N.J. : Wiley, c2010.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.8342 PRA    Available
Description xii, 252 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
Subject Shopping -- Psychological aspects.
Marketing -- Psychological aspects.
Consumer behavior.
ISBN 9780470601778 (cloth)
0470601779 (cloth)

Available items only