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Book Cover
Book
Author Carlson, Nicholas

Title Marissa Mayer and the fight to save Yahoo! / Nicholas Carlson.

Publication Info. New York : Twelve, 2015.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    338.761 CAR    Available
Edition First edition.
Description viii, 357 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references (pages 333-341) and index.
Summary "When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later--on November 4, 2013--Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room - and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. "-- Provided by publisher.
Subject Mayer, Marissa, 1975-
Yahoo! Inc.
Internet industry -- United States -- Management.
ISBN 9781455556618 (hardback)
1455556610 (hardback)

 
    
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