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Book Cover
Author Bailey, Maria T.

Title Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.

Imprint Chicago : Dearborn Trade Pub., c2005.


Location Call No. Status
 GDL Central Library Non-Fiction    658.83 BAI    Available
Description xviii, 237 p. ; 24 cm.
Bibliography Includes bibliographical references (p. 221-226) and index.
Contents Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Subject Women consumers -- United States.
Mothers -- United States.
Marketing -- United States.
New Age consumers -- United States.
Added Author Ulman, Bonnie W.
ISBN 1419504576 (hardcover) : $23.00

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