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Book Cover
Author Hunt, Joshua, author.

Title The Nike effect : one company's war on higher education, organized labor, and clean competition / Joshua Hunt ; [with a new afterword from the author].

Publication Info. Brooklyn : Melville House, [2020]


Location Call No. Status
 GDL Central Library Non-Fiction    378.7953 HUN    Available
Description ix, 306 pages ; 21 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Note "Originally published as The University of Nike in 2018"--Title page verso.
Afterword Copyright ©2020 by Joshua Hunt.
Summary "The dramatic expose of how the University of Oregon sold its soul to Nike--and what that means for the future of academics and college sports. In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"-- Provided by publisher.
Contents TrackTown, U.S.A. -- Outside money -- We don't make shoes -- Severed ties -- Industrial education -- A different way of doing things -- We'll market you in ways no one ever imagined -- The world thinks of us as a sports franchise -- Public interest -- Rinse and repeat -- Afterword.
Subject University of Oregon -- Finance.
Nike (Firm)
Academic-industrial collaboration -- Oregon.
College sports -- Corrupt practices -- Oregon.
Added Title University of Nike
Other Editions: Reprint of (manifestation): Hunt, Joshua. University of Nike. Brooklyn : Melville House, [2018] 9781612196916 (DLC) 2018037658 (OCoLC) 1012662726
ISBN 1612198430 paperback
9781612198439 paperback

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