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Book Cover
Author Shepherd, Gordon M., 1933-

Title Neurogastronomy : how the brain creates flavor and why it matters / Gordon M. Shepherd.

Imprint New York : Columbia University Press, c2012.


Location Call No. Status
 GDL Central Library Non-Fiction    612.8 SHE    Available
Description xiii, 267 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents The revolution in smell and flavor -- Dogs, humans, and retronasal smell -- How the mouth fools the brain -- The molecules of flavor -- Making pictures of smells -- Smell receptors for smell molecules -- Forming a sensory image -- Images of smell : an "aha" moment -- A smell is like a face -- Pointillist images of smell -- Enhancing the image -- Creating, learning, and remembering smell -- Creating flavor -- Smell and flavor -- Taste and flavor -- Mouth-sense and flavor -- Seeing and flavor -- Hearing and flavor -- The muscles of flavor -- Putting it together : the human brain flavor system -- Why it matters -- Flavor and emotions : "images of desire" -- Flavor and memory : reinterpreting Proust -- Flavor and obesity -- Decisions and the neuroeconomics of flavor and nutrition -- Plasticity in the human brain flavor system -- Smell, flavor, and language -- Smell, flavor, and consciousness -- Smell and flavor in human evolution -- Why flavor matters.
Subject Nose -- Physiology.
Smell -- Physiological aspects.
Taste -- Physiological aspects.
Brain -- Physiology.
ISBN 9780231159104 (cloth : alk. paper)
0231159102 (cloth : alk. paper)

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