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Author Knight, Philip H., 1938- author.

Title Koshkavatsaṛě : "Naykʻě" steghtsoghi hushagrutʻyuně / Fil Naytʻ ; [anglerenitsʻ tʻargmanetsʻ Ṛoza Grigoryaně.

Publication Info. Erevan : Ēditʻ Print, 2020.

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Location Call No. Status
 GDL Central Library International Languages    Arm 92 Knight,P KNI    Available
Description 374 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Translation of: Shoe dog : a memior by the creator of Nike.
Summary "Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"-- Provided by publisher.
Subject Knight, Philip H., 1938-
Nike (Firm)
Businesspeople -- United States -- Biography.
Sporting goods industry -- United States -- History.
Businesspeople -- United States -- Biography.
Genre/Form Autobiographies.
Added Title Shoe dog. Armenian
Added Title Page Title Shoe dog
ISBN 9789939754567
9939754566

 
    
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