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Book Cover
Author Smit, Barbara.

Title Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports / Barbara Smit.

Imprint New York : Ecco, c2008.


Location Call No. Status
 GDL Central Library Non-Fiction    338.7685 SMI    Available
Edition 1st ed.
Description xvi, 384 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [365]-368) and index.
Contents Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
Summary Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Subject Dassler, Adi, 1900-1959.
Dassler, Rudi, 1898-1974.
Adidas-Salomon AG.
PUMA AG Rudolf Dassler Sport.
Sporting goods industry -- Germany -- History.
Footwear industry -- Germany -- History.
Athletic shoes -- History.
ISBN 9780061246579

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