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Book Cover
Book
Author Hawthorne, Fran.

Title Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.

Imprint Boston : Beacon Press, c2012.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    174.4 HAW    Available
Description xxvi, 181 p. ; 24 cm.
Bibliography Includes bibliographical references.
Contents Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Subject Corporations -- Moral and ethical aspects -- United States -- Case studies.
Business ethics -- United States -- Case studies.
Social responsibility of business -- United States -- Case studies.
Corporate image -- United States -- Case studies.
Brand loyalty -- United States -- Case studies.
ISBN 9780807000946 (alk. paper)
0807000949 (alk. paper)

 
    
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