Description |
32 pages : illustrations (some color) ; 21 cm. |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
Series |
Toy trailblazers |
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Toy trailblazers.
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Bibliography |
Includes bibliographical references and index. |
Contents |
Born into the business -- A curious child -- Growing pains -- Life goes on -- A family legend -- A big idea -- Bright name, bright future -- Product placement -- The play-doh recipe -- Separate ways -- The shape of success. |
Summary |
"In this engaging biography, readers will learn about the pioneer of Play-Doh, Joseph McVicker. Follow the story from McVicker's childhood, his education at Brown University, joining his father's company Kutol Products, and his reinvention of the company's Kutol Wall Cleaner as Play-Doh. Learn how Play-Doh is made, who came up with the name, the role of Captain Kangaroo in Play-Doh's success, and about other Play-Doh products. McVicker's family, retirement, and pursuits in examining life's big questions are covered."--Publisher's website. |
Study Program |
Accelerated Reader AR MG 4.7 0.5 179690. |
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AR 4.7 0.5 pt. |
Subject |
McVicker, Joseph, 1930-1991 -- Juvenile literature.
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Play-Doh (Toy) -- History -- Juvenile literature.
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Toy industry -- Juvenile literature.
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Inventors -- Biography -- Juvenile literature.
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Businessmen -- Biography -- Juvenile literature.
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McVicker, Joseph, 1930-1991. |
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Play-Doh (Toy) -- History. |
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Toy industry. |
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Inventors -- Biography. |
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Businessmen -- Biography. |
Genre/Form |
Biographies.
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ISBN |
9781624039782 |
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1624039782 |
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