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Book Cover
Book
Author Harris, Blake J.

Title Console wars : Sega, Nintendo, and the battle that defined a generation / Blake J. Harris ; foreword by Seth Rogen & Evan Goldberg.

Publication Info. New York, NY : It Books, an imprint of HarperCollinsPublishers, [2014]

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    338.7617 HAR    DUE 12-26-19
 PAS Central Library Non-Fiction, 3rd Floor    338.7 HAR    Available
 PAS Santa Catalina Branch Non-Fiction    338.7 HAR    Available
Edition First edition.
Description xv, 558 pages : illustrations (chiefly color) ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Summary "In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever.The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"--Dust jacket.
Subject SEGA Entāpuraizesu
Nintendō Kabushiki Kaisha
Video games industry -- History.
Electronic games industry -- History.
Video games -- History
ISBN 9780062276698 (hardback)
0062276697 (hardback)
9780062276704 (trade paperback)
0062276700 (trade paperback)

 
    
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