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Book Cover
Author Crano, William D., 1942-

Title The rules of influence : winning when you're in the minority / William D. Crano.

Imprint New York : St. Martin's Press, 2012.


Location Call No. Status
 GDL Central Library Non-Fiction    302.13 CRA    Available
Edition 1st ed.
Description 279 p. ; 25 cm.
Bibliography Includes bibliographical references.
Contents Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
Subject Social influence.
Influence (Psychology)
Social groups -- Psychological aspects.
ISBN 9780312552299 (hardcover)
0312552297 (hardcover)

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