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Book Cover
Author Levine, Michael, 1954-

Title Guerrilla P.R. 2.0 [sound recording] : [wage an effective publicity campaign without going broke] / Michael Levine.

Imprint [Ashland, OR] : Blackstone Audio, Inc., 2009.


Edition [Library ed.]
Description 8 sound discs (ca. 9 1/2 hr.) : digital ; 4 3/4 in.
Note Unabridged.
Compact discs.
Subtitle from cover.
Contents A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.
Performer Read by Tom Weiner.
Subject Small business -- Public relations.
Industrial publicity.
Genre/Form Audiobooks
Added Author Levine, Michael, 1954- Guerrilla P.R.
Weiner, Tom.
Added Title Guerrilla PR 2.0
Guerrilla public relations 2.0
ISBN 9781433295652
Music No. Z5379 Blackstone Audio

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