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Book Cover
Author Levine, Michael, 1954-

Title Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke / Michael Levine.

Imprint New York : Collins, c2008.
1 hold on first copy returned of 1 copy


Location Call No. Status
 GDL Central Library Non-Fiction    659.2 LEV    DUE 06-19-18 Billed
Description xiii, 354 p. ; 21 cm.
Note Rev. ed. of: Guerrilla P.R. / Michael Levine.
Includes index.
Contents A brief history of Time, and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve amm o: press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations.
Subject Small business -- Public relations.
Industrial publicity.
Added Author Levine, Michael, 1954- Guerrilla P.R.
Added Title Guerrilla PR 2.0
Guerrilla public relations 2.0
ISBN 9780061438523 : $14.95

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