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Book Cover
Author Levine, Michael, 1954-

Title Guerrilla P.R. 2.0 [electronic resource] : how you can wage an effective publicity campaign without going broke / Michael Levine.

Imprint Pymble, NSW ; New York, NY : HarperCollins e-books, 2007.


Note Title from eBook information screen.
Contents A brief history of Time, and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve amm o: press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations.
System Details Requires Adobe Reader 6.0 (file size: 964 KB) or Mobipocket Reader (file size: 279 KB).
Subject Small business -- Public relations.
Industrial publicity.
Genre/Form Electronic books.
Added Title Guerrilla PR 2.0
Guerrilla public relations 2.0
ISBN 9780061492945 (electronic bk. : Adobe Reader)
0061492949 (electronic bk. : Adobe Reader)
9780061492952 (electronic bk. : Mobipocket Reader)
0061492957 (electronic bk. : Mobipocket Reader)

Available items only