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Book Cover
Author Carlson, Curtis Ray.

Title Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.

Imprint New York : Crown Business, c2006.


Location Call No. Status
 GDL Central Library Non-Fiction    658.4063 CAR    Available
Edition 1st ed.
Description 356 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references (p. 305-338) and index.
Contents Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis.
Subject Technological innovations -- Management -- Case studies.
Organizational effectiveness -- Case studies.
Creative ability in business -- Case studies.
Industrial management -- Case studies.
New products -- Case studies.
Added Author Wilmot, William W.
ISBN 0307336697
Standard No. 9780307336699

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