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Author
Birkeland, Peter M.
Title
Franchising dreams : the lure of entrepreneurship in America / Peter M. Birkeland.
Imprint
Chicago : University of Chicago Press, 2002.
Copies
Location
Call No.
Status
GDL Central Library Non-Fiction
658.8708 BIR
Available
Description
x, 186 p. ; 21 cm.
Note
Includes index.
Contents
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Subject
Franchises (Retail trade) -- United States -- Management.
New business enterprises -- United States -- Management.
Entrepreneurship -- United States.
Franchises (Retail trade) -- United States -- Case studies.
Added Title
Lure of entrepreneurship in America
ISBN
0226051900 (cloth : alk. paper) : $22.50
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