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Book Cover
Author Birkeland, Peter M.

Title Franchising dreams : the lure of entrepreneurship in America / Peter M. Birkeland.

Imprint Chicago : University of Chicago Press, 2002.


Location Call No. Status
 GDL Central Library Non-Fiction    658.8708 BIR    Available
Description x, 186 p. ; 21 cm.
Note Includes index.
Contents Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Subject Franchises (Retail trade) -- United States -- Management.
New business enterprises -- United States -- Management.
Entrepreneurship -- United States.
Franchises (Retail trade) -- United States -- Case studies.
Added Title Lure of entrepreneurship in America
ISBN 0226051900 (cloth : alk. paper) : $22.50

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