1 copy being processed for GDL Central Library Non-Fiction.
xiii, 282 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Includes bibliographical references and index.
How big businessmen shaped conservative evangelicalism -- Fundamentalist fronts: Herbert Taylor, businessmen, and the revival of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. Letourneau's cold war -- How conservative evangelicalism became big business -- Marketplace missions: Chick-Fil-a and the evangelical business sector -- Culture industries: heritage USA and the corporatization of evangelical culture -- Free market faith: Zig Ziglar and the business of evangelical culture war.