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Author Holden, Kenneth.

Title The making of the great communicator : Ronald Reagan's transformation from actor to governor / Kenneth Holden.

Publication Info. Guilford, Connecticut : Lyons Press, An imprint of Globe Pequot Press, [2013]


Location Call No. Status
 PAS Central Library Non-Fiction, 1st Floor    973.927 HOL    Available
Description xv, 269 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume rdacarrier
Bibliography Includes bibliographical references (page 259) and index.
Contents pt. 1. A star is born -- The Gipper -- The speech -- Behavior modification -- The split -- Stealth campaign -- The candidate -- The blunder -- The call -- The meeting -- pt. 2. Day one -- Day two -- Day three -- pt. 3. The fourth day -- The circuit -- On the road -- A new face -- Answered prayer -- A distraction -- "I am not a politician!" -- New agreement -- And ... cut!
Summary "One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan. The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition. Holden or Plog remained by Reagan's side for the rest of the campaign, feeding him information about California's problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide. Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it. "-- Provided by publisher.
Subject Reagan, Ronald
Reagan, Ronald -- Oratory
Political oratory -- California -- History -- 20th century.
Governors -- California -- Election
Governors -- California -- Biography
California -- Politics and government -- 1951-
ISBN 9780762778492 (hardback)
0762778490 (hardback)

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