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Book Cover
Author Howard, Vicki, 1965- author.

Title From Main Street to mall : the rise and fall of the American department store / Vicki Howard.

Publication Info. Philadelphia, Pennsylvania : University of Pennsylvania Press, [2015]


Location Call No. Status
 GDL Central Library Non-Fiction    381.141 HOW    Available
 PAS Central Library Non-Fiction, 3rd Floor    658.871 HOW    Available
 PAS Hastings Branch Non-Fiction    658.871 HOW    In Transit
1 copy being processed for GDL Central Library Non-Fiction.
Description 295 pages : illustrations ; 24 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series American business, politics, and society
American business, politics, and society.
Bibliography Includes bibliographical references (pages [221]-273) and index.
Contents Introduction -- The palace of consumption -- Creating an industry -- Modernizing Main Street -- A new deal for department stores -- An essential industry in wartime -- The race for the suburbs -- The postwar discount revolution -- The death of the department store -- Epilogue. Remembering downtown department stores -- Notes -- Index -- Acknowledgments.
Summary "The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world." -- Book jacket.
Subject Department stores -- United States -- History.
ISBN 9780812247282 hardcover
0812247280 hardcover

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