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Book Cover
Author Jutkowitz, Alexander, 1968- author.

Title The strategic storyteller : content marketing in the age of the educated consumer / Alexander Jutkowitz.

Publication Info. Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]


Location Call No. Status
 GDL Brand Library Non-Fiction    658.802 JUT    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Description xii, 161 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Subject Marketing.
Content (Psychology).
Other Form: Online version: Jutkowitz, Alexander, 1968- author. Strategic storyteller Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119351443 (DLC) 2017032080
ISBN 9781119345114 hardcover
1119345111 hardcover

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