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Book Cover
Author Jain, Piyanka, author.

Title Behind Every Good Decision [electronic resource] : How Anyone Can Use Business Analytics to Turn Data into Profitable Insight / Piyanka Jain and Puneet Sharma ; edited by Lakshmi Jayaraman.

Publication Info. [Place of publication not identified] : AMACOM, [2014]


Description 1 online resource (256 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file rdaft
Access Access limited to subscribing institutions.
Summary "So you're not a numbers person? No worries! You say that you can't understand how to read, let alone implement, these complex software programs that crunch all the data and spit out... more data? Not a problem either! There is a costly misconception in business today--that the only data that matters is BIG data, and that elaborate tools and data scientists are required to extract any practical information. But actually, nothing could be further from the truth.In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demystify the process of business analytics and demonstrate how professionals at any level can take the information at their disposal and in only five simple steps--using only Excel as a tool!--make the decision necessary to increase revenue, decrease costs, improve product, or whatever else is being asked of them at that time. Readers will learn how to:• Clarify the business question• Lay out a hypothesis-driven plan• Pull relevant data• Convert it to insights• Make decisions that make an impactPacked with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80 percent of all business problems. It doesn't take a numbers person to know that is a formula you need!"-- Provided by Freading.
Note Publisher metadata.
Subject Business planning -- Statistical methods.
Decision making -- Statistical methods.
Management -- Statistical methods.
Data mining.
Genre/Form Electronic books.
Added Author Sharma, Puneet, author.
Jayaraman, Lakshmi, editor.
ISBN 9780814449226 (epub)
Standard No. 9780814449226

Available items only