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Author Tzuo, Tien, author.

Title Subscribed : why the subscription model will be your company's future - and what to do about it / Tien Tzuo ; with Gabe Weisert.

Publication Info. New York, New York : Portfolio/Penguin, [2018]

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    658.87 TZU    Available
1 copy being processed for GDL Central Library Non-Fiction.
Description viii, 246 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents The end of an era -- Flipping the retail script -- The new golden age of media -- Planes, trains & automobiles -- Companies formerly known as newspapers -- Swallowing the fish : lessons from the rebirth of tech -- Manufacturing : the biggest transformation of all -- That WTF moment -- Beta forever : the new rules of innovation -- Marketing : rethinking the 4 P's -- Sales : the eight new growth strategies -- IT : subscribers, not SKUs -- Building a subscription culture with the Padre operating model -- The subscription economy.
Summary "Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services. But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind. Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous."-- ǂc Provided by publisher.
Subject Business planning -- Case studies.
Strategic planning -- Case studies.
Genre/Form Case studies.
Added Author Weisert, Gabe, author.
ISBN 9780525536468 hardcover $27.00
0525536469 hardcover $27.00
9780241363669 paperback
0241363667 paperback

 
    
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