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Book Cover
Author Salkin, Allen, author.

Title The method to the madness : Donald Trump's ascent as told by those who were hired, fired, inspired--and inaugurated / Allen Salkin and Aaron Short.

Publication Info. New York, NY : All Points Books, an imprint of St. Martin's Publishing Group, 2019.


Location Call No. Status
 GDL Central Library Non-Fiction  New Shelf  92 Trump,D SAL    DUE 02-22-20
 PAS Central Library Non-Fiction, 1st Floor    92 TRUMP,D SAL    On Holdshelf
 PAS Linda Vista Branch Non-Fiction  New Shelf  92 TRUMP,D SAL    Available
1 copy being processed for GDL Central Library Non-Fiction.
1 copy being processed for PAS Central Library On Order.
1 copy being processed for PAS Linda Vista Branch On Order.
Edition First edition.
Description xviii, 329 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages [301]-316) and index.
Contents Part one: Reformed: 1999-2000 : at a crossroads, Trump test-markets Trump the political brand. Introduction: Yes, there is a method ; Tipster ; The tough and tireless Roger Stone ; Ross for boss ; The America we deserve ; The Trump RV ; Standing Pat ; I pledge I will not rename the White House ; The unreformed -- Part two: Playing the part: 2000-2010 : Trump finds a TV persona, sharpens his skills at attacking rivals, and grows in national stature. C.E.O. ; Bound for glory ; The N-word ; Trump ascendant ; Wolfgang does not have any recollection ; Below the belt ; Staying tuned -- Part three: Settling on a political voice: 2010-2013 : Trump builds a political team and slowly learns the power of social media. Creating a brain trust ; A party Trump likes the sound of ; Born in the USA ; Roasted ; The twitterer ; Remaining a player -- Part four: The race before the race: 2013-2014 : a productive detour onto the gubernatorial trail in New York. Sitting on the hood of a car ; Selling Trump to Trump ; Like a hurricane ; An enlightening distraction ; Staying sharp ; Flannel shirt -- Part five: To the escalator: 2014-2015 : A popularist politician emerges. Outwit, outplay, outlast ; Team of apprenti ; How the wall got built ; The announcement -- Epilogue: The centre cannot hold.
Summary "To his critics, Donald Trump is an impulsive, undisciplined crackpot who accidentally lucked into the presidency. But in The Method to the Madness, reporters Allen Salkin and Aaron Short reveal that nothing could be further from the truth. This objective, nonpartisan oral history shows that Trump had carefully planned his bid for the presidency since he launched what many considered to be a joke candidacy in 1999. Between 2000 and 2015, when he announced his candidacy in the lobby of Trump Tower, Donald Trump identified an unserved political constituency, crafted a persuasive message that appealed to their needs, and learned how deliver it effectively, despite intense media opposition. Through candid conversations with more than 100 subjects close to the President, Salkin and Short make the case that Donald Trump's ostensibly erratic approach to politics is consistent with his carefully honed personal and professional style of information gathering, opinion seed-planting, and conclusion sharing. His business, media, and political dealings from this era serve as a guide for understanding the man, his mind-set, and his every action. The Method to the Madness brings readers into the private rooms where decisions are made, confidences are broken, strong words fly, and not all eyewitnesses see the same scene in quite the same way."--Dust jacket.
Subject Trump, Donald, 1946-
Trump, Donald, 1946- -- Friends and associates.
Presidents -- United States -- Election -- 2016.
Businessmen -- United States -- Biography.
Real estate developers -- United States -- Biography.
Television personalities -- United States -- Biography.
Billionaires -- United States -- Biography.
Presidents -- United States -- Biography.
United States -- Politics and government -- 2017-
Genre/Form Biographies.
Added Author Short, Aaron (Journalist), author.
ISBN 9781250202802 hardcover $28.99
1250202809 hardcover $28.99

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