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Book Cover
Author Dumett, Mari, 1977- author.

Title Corporate imaginations : Fluxus strategies for living / Mari Dumett.

Publication Info. Oakland, California : University of California Press, [2017]


Location Call No. Status
 GDL Brand Library Non-Fiction    709.04 Fluxus DUM    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Description viii, 386 pages : illustrations ; 27 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents A fantastic confusion -- The great executive dream -- Performing the system -- George Brecht : scoring events -- Robert Watts : engineering objects -- Nam June Paik : art for cybernated life -- Alison Knowles : ritual and routine -- Mieko Shiomi : the artistic globalism of Fluxus.
Summary "The first extended study of the renowned artists' collective Fluxus, Corporate Imaginations examines the group's emergence on three continents from 1962 to 1978, and its complexities, contradictions, and historical specificity. Its founder, George Maciunas, organized Fluxus like a multinational corporation, simulating corporate organization and commodity flows, a reflection of how he imagined critical art practice at that time. Despite the collective's critical stance toward the corporation, Fluxus shared aspects of the rising corporate culture of the day. In this book, Mari Dumett addresses the "business" of Fluxus and explores the larger discursive issues of organization, mediatization, routinization, automation, commoditization, and systematization that Fluxus artists both manipulated and exposed in bold relief. A study of six central figures in the group--George Brecht, Alison Knowles, Maciunas, Nam June Paik, Mieko Shiomi, and Robert Watts--reveals how they developed historically specific strategies of mimicking the capitalist system. These artists appropriated tools, occupied spaces, revealed operations, and, ultimately, "performed the system" itself by employing an aesthetics of organization, communication, events, branding, routine, and global mapping. Invoking "corporate imaginations," Fluxus artists proposed "strategies for living" as conscious creative subjects within a totalizing and increasingly global system, and demonstrated how these strategies must be repeated in an ongoing negotiation of new relations of power and control between subject and system"-- Provided by publisher.
Subject Fluxus (Group of artists) -- History and criticism.
Art, Modern -- 20th century -- History.
ISBN 9780520290389 hardcover ; alkaline paper
0520290380 hardcover ; alkaline paper

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