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Mark   Media Year
658.812 ROG : Rogers, Sandy,     
      Leading loyalty : cracking the code to customer devotion / Sandy Rogers, Leena Rinne, Shawn Moon ; fo GDL Central Library Non-Fiction:Available   Book 2019
658.812 SOL : Solomon, Micah.     
      High-tech, high-touch customer service [sound recording] : [inspire timeless loyalty in the demanding GDL Central Library Audiobook CD:Available   AudioBook 2013
658.812 SPE : Spector, Robert,     
      The Nordstrom way to customer service excellence : a handbook for implementing great service in your GDL Central Library Non-Fiction:Available   Book 2005
658.812 STE : Stewart, Thomas A.,     
      Woo, wow, and win : service design, strategy, and the art of customer delight / Thomas A. Stewart and GDL Central Library Non-Fiction:Available   Book 2016
658.812 STI : Stickdorn, Marc,     
      This is service design doing : applying service design thinking in the real world : a practitioner's GDL Central Library Non-Fiction:Available   Book 2018
658.812 TEI : Teixeira, Thales S.,     
      Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira, GDL Central Library Non-Fiction:Available   Book 2019
658.823 BLA : Blaszczyk, Regina Lee.     
      The color revolution / Regina Lee Blaszczyk. GDL Brand Library Non-Fiction:Available   Book 2012
658.827 BRA    
      Brand bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Mil GDL Central Library Non-Fiction:Available   Book 2012
      Brands with character / [curated, edited and designed by Working Title & Co.]. GDL Brand Library Non-Fiction:Available   Book 2014
658.827 GIL : Gill, Libby.     
      Capture the mindshare and the market share will follow [sound recording] : [the art and science of bu GDL Central Library Audiobook CD:Available   AudioBook 2014
658.827 GOB : Gobé, Marc.     
      Citizen brand : 10 commandments for transforming brands in a consumer democracy / Marc Gobé. GDL Central Library Non-Fiction:Available   Book 2002
658.827 HAN : Hanlon, Patrick.     
      Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon. GDL Central Library Non-Fiction:Available   Book 2006
658.827 JON : Jones, Steve     
      Start you up : rock star secrets to unleash your personal brand & set your career on fire / Steve Jon GDL Brand Library Non-Fiction:Available   Book 2014
658.827 KEL : Keller, Aaron,     
      The physics of brand : understand the forces behind brands that matter / Aaron Keller + Renee Marino GDL Central Library Non-Fiction:Available   Book 2016
658.827 KLE : Klein, Naomi.     
      No space, no choice, no jobs, no logo : taking aim at the brand bullies / Naomi Klein. GDL Central Library Non-Fiction:Available   Book 2000
658.827 MIL    
      Sticky branding : 12.5 principles to stand out, attract customers & grow an incredible brand / Jeremy GDL Central Library Non-Fiction:Available   Book 2015
      Building a storybrand : clarify your message so customers will listen / Donald Miller. GDL Chevy Chase Library Non-Fiction:Available   Book 2017
658.827 MON : Montoya, Peter.     
      The brand called you : the ultimate brand-building and business development handbook to transform any GDL Central Library Non-Fiction:Available   Book 2003
658.827 ROS    
      The activation imperative : how to build brands and business by inspiring action / William Rosen and GDL Central Library Non-Fiction:Available   Book 2017
      Friction : passion brands in the age of disruption / Jeff Rosenblum with Jordan Berg. GDL Central Library Non-Fiction:Available   Book 2017
658.827 SLA : Slade, Catharine,     
      Creating a brand identity : a guide for designers / Catharine Slade-Brooking. GDL Brand Library Non-Fiction:Available   Book 2016
658.827 SOL : Solis, Brian.     
      X : the experience when business meets design / Brian Solis ; designed by Mekanism. GDL Central Library Non-Fiction:Available   Book 2015
658.827 SUT : Sutherland, Rory,     
      Alchemy : the dark art and curious science of creating magic in brands, business, and life / Rory Sut GDL Montrose Library Non-Fiction:Available   Book 2019
658.827 TWI : Twitchell, James B.,     
      Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell. GDL Montrose Library Non-Fiction:Available   Book 2004
658.827 UPS      
      Upstart! : visual identities for start-ups and new businesses / this book was conceived, edited, and GDL Brand Library Non-Fiction:Available   Book 2018
658.827 WAL : Walker, Rob,     
      Buying in : the secret dialogue between what we buy and who we are / Rob Walker. GDL Central Library Non-Fiction:Available   Book 2008
658.827 WHE 2013 : Wheeler, Alina,     
      Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. GDL Central Library Oversized:DUE 05-31-22   Book 2013
658.827 YU : Yu, Soon,     
      Iconic advantage : don't chase the new, innovate the old / Soon Yu with Dave Birss. GDL Central Library Non-Fiction:Available   Book 2018
658.83 BAI : Bailey, Maria T.     
      Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman GDL Central Library Non-Fiction:Available   Book 2005
658.83 CHU 2002 : Churchill, Gilbert A.     
      Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. GDL Central Library Non-Fiction:Available   Book 2002
658.83 MAR      
      Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]. GDL Central Library Non-Fiction:Available   Book 2006
658.834 COU : Coughlin, Joseph F,     
      The longevity economy : unlocking the world's fastest-growing, most misunderstood market / Joseph F. GDL Central Library Non-Fiction:Available   Book 2017
658.834 FRO : Fromm, Jeff.     
      Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff GDL Central Library Non-Fiction:Available   Book 2013
658.834 LAR : Larson, Erik.     
      The naked consumer : how our private lives become public commodities / Erik Larson. GDL Central Library Non-Fiction:Available   Book 1992
658.834 LIN : Linn, Susan E.     
      Consuming kids : the hostile takeover of childhood / Susan Linn. GDL Central Library Non-Fiction:Available   Book 2004
658.834 MER      
      The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Bara GDL Central Library DVD:Available   DVD/Video 2005
658.834 UND : Underhill, Paco.     
      Why we buy : the science of shopping / Paco Underhill. GDL Central Library Non-Fiction:DUE 03-01-21 Billed   Book 1999
658.834 WOL : Wolfe, David B.     
      Ageless marketing : strategies for reaching the hearts and minds of the new customer majority / David GDL Central Library Non-Fiction:Available   Book 2003
658.8342 BEC : Beckwith, Harry,     
      Unthinking : the surprising forces behind what we buy / Harry Beckwith. GDL Central Library Non-Fiction:Available   Book 2011
658.8342 BER    
      Contagious : why things catch on / Jonah Berger. GDL Brand Library Non-Fiction:Available, GDL Central Library Non-Fiction:Available   Book 2013
      Contagious : why things catch on / Jonah Berger. GDL Brand Library Non-Fiction:Available, GDL Central Library Non-Fiction:Available   Book 2013
658.8342 FRA : Fraade-Blanar, Zoe,     
      Superfandom : how our obsessions are changing what we buy and who we are / Zoe Fraade-Blanar & Aaron GDL Central Library Non-Fiction:Available   Book 2017
658.8342 HOY 2001 : Hoyer, Wayne D.     
      Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. GDL Central Library Non-Fiction:Available   Book 2001
658.8342 KEI : Keiningham, Timothy L.     
      The wallet allocation rule : winning the battle for share / Timothy Keiningham, Lerzan Aksoy, Luke Wi GDL Central Library Non-Fiction:Available   Book 2015
658.8342 LIN : Lindstrom, Martin,     
      Small data : the tiny clues that uncover huge trends / Martin Lindstrom. GDL Central Library Non-Fiction:Available   Book 2016
658.8342 POO : Pooler, James A.,     
      Why we shop : emotional rewards and retail strategies / Jim Pooler. GDL Central Library Non-Fiction:Available   Book 2003
658.8343 LIN    
      Buy ology : truth and lies about why we buy / Martin Lindstrom. GDL Central Library Non-Fiction:Staff Reported Missing   Book 2008
      Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. GDL Central Library Non-Fiction:Available, GDL Montrose Library Non-Fiction:Available   Book 2011
      Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. GDL Central Library Non-Fiction:Available, GDL Montrose Library Non-Fiction:Available   Book 2011
658.8343 SLY : Slywotzky, Adrian J.     
      Demand : creating what people love before they know they want it / Adrian Slywotzky with Karl Weber. GDL Central Library Non-Fiction:Available   Book 2011
658.8343 UPS : Upshaw, Lynn B.,     
      Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw. GDL Central Library Non-Fiction:Available   Book 1995
658.84 BLY : Bly, Robert W.     
      Complete idiot's guide to direct marketing / by Robert W. Bly. GDL Montrose Library Non-Fiction:Available   Book 2002
658.84 CAP 2016 : Capela, John J,     
      Import/export kit for dummies / by John J. Capela. GDL Central Library Non-Fiction:Available   Book 2016
658.84 COO 2012 : Cook, Thomas A.,     
      Mastering import & export management / Thomas A. Cook with Rennie Alston and Kelly Raia. GDL Central Library Non-Fiction:DUE 06-14-22   Book 2012
658.84 ONE      
      101 best dot coms to start : the essential sourcebook of start-up wisdom, financial tips, and inside GDL Central Library Non-Fiction:DUE 03-01-21 Billed   Book 2000
658.85 ASH : Asher, John,     
      The neuroscience of selling : proven sales secrets to win over the buyer's heart and mind / John Ashe GDL Central Library Non-Fiction:Available   Book 2019
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