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Book Cover
Author Armstrong, Gary (Gary M.)

Title Marketing : an introduction / Gary Armstrong, Philip Kotler.

Imprint Upper Saddle River, NJ : Prentice Hall, c2000.


Location Call No. Status
 GDL Central Library Non-Fiction    658.8 ARM 2000    Available
Edition 5th ed.
Description 1 v. (various pagings) : col. ill. ; 26 cm.
Note Kotler's name appears first on the earlier ed.
Bibliography Includes bibliographical references and indexes.
Subject Marketing.
Added Author Kotler, Philip.
ISBN 013012771X

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