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Book Cover
Author Raymond, Martin, 1961- author.

Title The trend forecaster's handbook / Martin Raymond.

Publication Info. London : Laurence King Publishing, [2020]


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor  New Shelf  658.575 RAY 2020    Available
1 copy being processed for PAS Central Library On Order.
Edition Second edition.
Description 240 pages : illustrations (chiefly color) ; 29 cm
text txt rdacontent
still image sti rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 224-228) and index.
Summary Sharp, in-depth, and highly visual, this is the fully revised textbook and teaching aid for students, tutors, and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking, and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand, and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building, and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels, and backcasting are being used by next generation forecasters to expand the ways they map, assess, and define the needs and behaviors of tomorrow's consumers.
Subject New products.
Consumer behavior.
Consumers -- Attitudes.
Motivation research (Marketing)
ISBN 9781786273857 : $45.00
1786273853 : $45.00
1786273845 (pbk.)
9781786273840 (pbk.)

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