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Book Cover
Author Brooke, Michael Z.

Title New product development : successful innovation in the marketplace / Michael Z. Brooke, William R. Mills.

Imprint New York : International Business Press, c2003.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.575 BRO    Available
Description xxiv, 219 p. ; 24 cm.
Bibliography Includes bibliographical references (p.209) and indexes.
Subject New products.
Added Author Mills, William R.
ISBN 0789015668 (alk. paper) : $59.95
0789015676 (soft)

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