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Book Cover
Book
Author Ambler, Tim, author.

Title Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi.

Publication Info. London ; New York : Routledge, Taylor & Francis Group, 2017.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    330.951 AMB 2017    Available
1 copy being processed for GDL Central Library Non-Fiction.
Edition Fourth edition.
Description ix, 257 pages ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 231-240) and index.
Contents The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- Business and the law -- Creating harmony : establishing business in China -- The marketing mix -- The marketing process -- Rightness and correct form -- Western and Chinese commercial thinking.
Summary "China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context."-- Unedited summary from page 4 of cover.
Subject Investments, Foreign -- China.
International business enterprises -- China.
China -- Economic conditions -- 2000-
China -- Economic policy -- 2000-
Added Author Witzel, Morgen, author.
Xi, Chao, author.
ISBN 9781138944831 (paperback)
1138944831 (paperback)
9781138944824 (hardcover)
1138944823 (hardcover)
9781315671666 (ebk)
1315671662

 
    
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