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Book Cover
Author Woodard, Cheryl.

Title Starting & running a successful newsletter or magazine / by Cheryl Woodard.

Imprint Berkeley, CA : Nolo, 2006.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    070.572 WOO 2006    Available
Edition 5th ed.
Description 455 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references and index.
Contents Smart publishing -- Building the reader relationship -- Developing your circulation strategy -- Subscription budgeting and profitability -- Building your advertising business -- Adding more products -- Raising money and working with investors -- Gathering and using financial information -- Getting help from other people -- Managing employees -- An Internet publishing strategy -- Making strategies -- Troubleshooting -- Resources for publishers.
Subject Periodicals -- Publishing -- United States.
Newsletters -- Publishing -- United States.
Added Title Starting and running a successful newsletter or magazine
ISBN 1413305237 (alk. paper) : $29.99
9781413305234 (alk. paper)

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