| Edition |
Third edition / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou. |
| Description |
198 pages : color illustrations ; 23 cm |
|
text rdacontent |
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still image rdacontent |
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unmediated rdamedia |
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volume rdacarrier |
| Note |
Previous edition: Lausanne: AVA Academia, 2011. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Offering an incisive insight into the realization of typographic practice, this title presents a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print and web. |
| Contents |
Type and language : The alphabet -- Early printing -- 1800s -- The Arts and Crafts Movement -- The early twentieth century -- 1950s -- 1960s -- 1970s -- 1980s -- 1990s -- Graphic design since 2000 -- A few basics : Typefaces and fonts -- Typeface anatomy -- Relative and absolute measurements -- X-height -- Basic terminology -- Majuscule and minuscule -- Set width -- The baseline grid -- The Golden Section -- The Fibonacci sequence -- Dividing the page -- Standard paper sizes -- The page: how we read -- Letterforms : Type families -- Typeweight variations -- Frutiger's grid -- Types of serif -- Fractions -- Superscript and subscript -- Numerals -- Diacritical marks -- Punctuations -- Drop and standing capitals -- Dashes -- Character spacing -- Expert sets and special characters -- Small capitals -- Ligatures, diphthongs and sans serif logotypes -- Italic and oblique -- Type classification systems -- Newspaper text faces -- Words and paragraphs : Calculating line lengths -- Kerning -- Automated kerning tables -- Alignment -- Word spacing, hyphenation and justification -- Type detailing -- Leading -- Indents -- Indexes -- Using type : Hierarchy -- Colour -- Surprint, overprint, knockout and reverse -- Printing and type realization -- Type on screen -- Grids and fonts -- Generating type -- Vectors and rasters -- Legibility and readability -- Texture -- Type as image -- Concrete poetry, typograms, Trompe l'Å#x93;il and calligrammes -- Humour -- Environmental typography -- Vernacular -- Appropriation -- Ownership -- Conclusion -- Working with ethics -- Further reading -- Glossary. |
| Subject |
Graphic design (Typography)
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Printing.
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| Added Author |
Harris, Paul, 1971- author.
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Theodosiou, Sallyanne, author.
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| ISBN |
9781474270366 paperback |
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1474270360 paperback |
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