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Book Cover
Author Stinnett, Bill.

Title Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.

Imprint New York : McGraw-Hill, c2005.


Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.8342 STI    Available
Description xxiv, 261 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. 251-252) and index.
Contents What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process - redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
Subject Consumer behavior.
Customer relations.
Customer loyalty.
ISBN 0071441883 (alk. paper) : $16.95

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