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eBook/eMedia
Author Wright, Travis.

Title Digital sense [electronic resource] : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright and Chris J. Snook.

Imprint Prince Frederick, Md. : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] RBdigital, 2018, p2018.

Copies

Description 1 online resource (7 hr., 8 min.)
Series Your coach in a box
Your coach in a box.
Note Unabridged.
System Details Mode of access: World Wide Web.
Requires RBdigital Media Manager.
System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA.
Note Downloadable audio file.
Title from title screen.
Access Access restricted to subscribing institutions.
Performer Narrated by Walter Dixon.
Form Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Summary "Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one-what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success."
Subject Business.
Genre/Form Audiobooks.
Added Author Snook, Chris J.
Dixon, Walter. Narrator.
Recorded Books, Inc.
ISBN 9781501996856
Music No. Z14244 Recorded Books

 
    
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