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Book
Author Sehdev, Jeetendr, author.

Title The Kim Kardashian principle : why shameless sells (and how to do it right) / Jeetendr Sehdev.

Publication Info. New York : St. Martin's Press, 2017.

Copies

Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.827 SEH    Available
 PAS Santa Catalina Branch Non-Fiction    658.827 SEH    Available
Edition First edition.
Description x, 240 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Subject Branding (Marketing).
Celebrities in mass media.
Fame -- Social aspects.
ISBN 9781250107527 (hardback)
1250107520 (hardback)

 
    
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