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Book Cover
Author Heller, Steven, author.

Title Becoming a design entrepreneur : how to launch your design-driven ventures from apps to zines / Steven Heller & Lita Talarico.

Publication Info. New York : Allworth Press : SVA NYC, [2016]


Location Call No. Status
 GDL Brand Library Non-Fiction    741.6068 HEL    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Description 204 pages : illustrations (chiefly color) ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Contents From idea to product, campaign or service -- Branding: creating a narrative -- Business models and sustainable plans -- Research: knowing more than you know -- Pitch and presentation -- Funding: seeding the venture -- The analog world -- The digital world -- Education and play -- Taking risks -- Knowing what's important-- Making and managing agreements -- Understanding trademarks.
Summary This is a guide for the modern designer that allows for the new tools for creating design through computer use and enables the makers to create new ways to prototype, promote and sell their products in new markets.
Bibliography Includes bibliographical references and index.
Subject Commercial art -- Marketing.
Graphic arts -- Marketing.
Entrepreneurship -- Handbooks, manuals, etc.
New business enterprises -- Handbooks, manuals, etc.
Graphic artists -- Interviews.
Added Author Talarico, Lita, author.
School of Visual Arts (New York, N.Y.)
ISBN 9781621535089 (paperback)
1621535088 (paperback)

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