1 copy being processed for GDL Brand Library Non-Fiction.
204 pages : illustrations (chiefly color) ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
From idea to product, campaign or service -- Branding: creating a narrative -- Business models and sustainable plans -- Research: knowing more than you know -- Pitch and presentation -- Funding: seeding the venture -- The analog world -- The digital world -- Education and play -- Taking risks -- Knowing what's important-- Making and managing agreements -- Understanding trademarks.
This is a guide for the modern designer that allows for the new tools for creating design through computer use and enables the makers to create new ways to prototype, promote and sell their products in new markets.