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Book Cover
Author Quesenberry, Keith A., 1971- author.

Title Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry.

Publication Info. Lanham, Maryland : Rowman & Littlefield, [2019]


Location Call No. Status
 GDL Montrose Library Non-Fiction    658.872 QUE 2019    DUE 08-17-21
1 copy being processed for GDL Central Library Non-Fiction.
Edition Second edition.
Description xvii, 353 pages : illustrations ; 26 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents The scale and scope of social media -- Shifting influences and the decline of push marketing -- A marketer's point of view from control to engagement -- Lay a foundation, frame the conversation -- Make repairs and jumpstart the conversation -- Integrating marketing, advertising, and public relations with social media -- Social networks, blogs, and forums -- Microblogging and media sharing -- Geosocial, live video, ratings, and reviews -- Social bookmarking and social knowledge -- Social media insights and crowdsourcing -- Content marketing and influencer marketing -- Social care and social selling -- Write your plan, plan your sell -- Social media law, ethics, and etiquette.
Subject Internet marketing.
Internet advertising.
Social media.
Internet in public relations.
ISBN 9781538113929 hardcover ; alkaline paper
1538113929 hardcover ; alkaline paper
9781538101353 paperback ; alkaline paper
1538101351 paperback ; alkaline paper

Available items only