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Book Cover

Title The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.].

Imprint Hoboken, N.J. : Wiley, c2007.


Location Call No. Status
 GDL Central Library Non-Fiction    659.144 ONL    Available
Description xvi, 302 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 265-289) and index.
Contents Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
Subject Internet advertising.
Added Author Plummer, Joseph Thornton, 1941-
Advertising Research Foundation.
ISBN 9780470051054 (cloth)
0470051051 (cloth)

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