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Book Cover
Book
Author Osterwalder, Alexander.

Title Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

Imprint Hoboken, NJ : Wiley, c2010.

Copies

Location Call No. Status
 PAS Central Library Non-Fiction, 3rd Floor    658.4012 OST    DUE 08-17-20 Billed
 PAS Hill Avenue Branch Non-Fiction    658.4012 OST    DUE 11-12-20
Description [281] p. : col. ill. ; 20 x 25 cm.
Bibliography Includes bibliographical references (p. 276).
Contents 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Subject Business planning.
New business enterprises.
Strategic planning.
Added Author Pigneur, Yves.
Clark, Tim, 1956-
ISBN 9780470876411 (pbk.)
0470876417 (pbk.)

 
    
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