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Book Cover
Book
Author Mathos, Melanie, 1979-

Title 101 social media tactics for nonprofits : a field guide / Melanie Mathos, Chad Norman ; [foreword by Beth Kanter].

Imprint Hoboken, NJ : Wiley, c2012.

Copies

Location Call No. Status
 GDL Central Library Non-Fiction    302.23 MAT    Available
Description xix, 198 p. : ill. ; 24 cm.
Note Includes index.
Contents Setup -- Communicate -- Engage -- Fundraise -- Measure.
Summary "The ultimate social media field guide for nonprofits--with 101 ways to engage supporters, share your mission, and inspire action using the social web101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives"-- Provided by publisher.
Subject Social media.
Nonprofit organizations.
Added Author Norman, Chad, 1973-
Added Title One hundred and one social media tactics for nonprofits
One hundred one social media tactics for nonprofits
ISBN 9781118106242 (hardback)
1118106245 (hardback)

 
    
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