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Book Cover
Author Kennedy, Marie R, author.

Title Marketing your library's electronic resources : a how-to-do-it manual for librarians / Marie R. Kennedy and Cheryl LaGuardia.

Publication Info. Chicago : ALA Neal-Schuman, an imprint of the American Library Association, 2018.


Location Call No. Status
 GDL Brand Library Reference Desk    025.284 KEN 2018    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Edition Second edition.
Description xxi, 218 pages : illustrations ; 28 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series How-to-do-it manual for librarians
How-to-do-it manuals for libraries.
Language Text in English.
Bibliography Includes bibliographical references and index.
Summary If your patrons really understood how much we make available to them online, they wouldn't go to alternative information providers and they wouldn't wonder where "all that money" for libraries goes. But our online systems don't make e-resources very accessible. To get your patrons to use the resources to their fullest potential-- and clamor for more-- you need to develop an e-resource marketing plan.
Contents Part 1. How to design your marketing plan. Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part 2. Sample marketing plan reports. Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELny, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7. Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016.
Subject Libraries -- Special collections -- Electronic information resources.
Libraries -- Marketing.
Digital libraries -- Marketing.
Electronic information resources -- Marketing.
Libraries -- Marketing -- Case studies.
Added Author LaGuardia, Cheryl, author.
ISBN 9780838915653 (pbk. ; alk. paper)
0838915655 (pbk. ; alk. paper)

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