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Title The Dartnell marketing manager's handbook / Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors.

Imprint Chicago, IL : Dartnell Corp., c1994.


Location Call No. Status
 GDL Central Library Reference    658.8 DAR 1994    Available
 PAS Central Library Non-Fiction, 3rd Floor    658.8 DAR 1994    Available
Edition 3rd ed.
Description xxii, 1432 p. : ill. ; 23 cm.
Note Title on cover: Marketing manager's handbook.
Bibliography Includes bibliographical references and index.
Subject Marketing -- Management -- Handbooks, manuals, etc.
Marketing -- Handbooks, manuals, etc.
Added Author Levy, Sidney J., 1921-
Frerichs, George R.
Gordon, Howard L.
Cover Title Marketing manager's handbook
ISBN 0850132037 : $70.00

Available items only