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Book Cover
Author Medina, Manny.

Title Sales engagement [electronic resource] : how the world's fastest growing companies are modernizing sales through humanization at scale / Manny Medina, Max Altschuler and Mark Kosoglow.

Imprint New York : Gildan Audio ; [Prince Frederick, Md.] : [Distributed by] RBdigital, 2019, p2019.


Description 1 online resource (5 hr., 29 min.)
Note Unabridged.
System Details Mode of access: World Wide Web.
Requires RBdigital Media Manager.
System requirements: 200 MB of free disk space, 512 MB of RAM, Windows Installer 3.1, Microsoft .NET Framework 4 (x86 and x64), Windows Media Player 10 QA.
Note Downloadable audio file.
Title from title screen.
Access Access restricted to subscribing institutions.
Performer Narrated by Walter Dixon.
Form Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices.
Summary Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. - Find common factors holding your sales back-and reverse them through channel optimization - Humanize sales with personas and relevant information at every turn - Understand why A/B testing is so incredibly critical to success, and how to do it right - Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
Subject BUSINESS & ECONOMICS / General.
Genre/Form Audiobooks.
Added Author Kosoglow, Mark.
Altschuler, Max.
Dixon, Walter. Narrator.
Gildan Media.
ISBN 9781469074764
Music No. Z100150389 Recorded Books

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