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Book Cover
Author Kaiser, Michael M.

Title The cycle : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.

Publication Info. Waltham, Massachusetts : Brandeis University Press, [2013]


Location Call No. Status
 GDL Brand Library Non-Fiction    791.068 KAI    Available
1 copy being processed for GDL Brand Library Non-Fiction.
Description 187 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Contents Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Subject Performing arts -- Management.
Added Author Egan, Brett E.
ISBN 9781611684001 cloth alkaline paper
1611684005 cloth alkaline paper

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