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Book Cover
Author Jacoby, Susan, 1945-

Title Never say die : the myth and marketing of the new old age / Susan Jacoby.

Imprint New York : Pantheon Books, c2011.


Location Call No. Status
 GDL Central Library Non-Fiction    305.26 JAC    Available
Description xiii, 332 p. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Never say old -- Youth culture : an American tradition -- Boomer beginnings and age-defying denial -- Miracles of modern medicine and other half-truths -- A mind is a terrible thing to lose -- Women : eventually, the only sex -- Greedy geezers and other half-truths -- The "wisdom of old age" -- Endings -- The ethics of longevity : an argument in search of facts -- Necessary bedfellows : bridges between generations, old-age autonomy.
Summary In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
Subject Aging -- United States.
Older people -- United States.
Old age -- United States.
ISBN 0307377946

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